I got quite a lot of responses and I decided to show PMs how to shine when that opportunity to create a product strategy comes. Our fully customizable slides are vector-based, which gives you capability to roll with the changes. Product strategy comes down to how are you going to drive better customer value for target customers over competitors, and do it in a financially superior way. Marketing strategy of a company revolves around 4Ps - Product, Price, Place and Promotion. Product Launch Strategy found in: Three Stages Of Product Launch Strategy Ppt PowerPoint Presentation Summary Example, Product Launching Strategy Example Ppt Summary, Product Launch Strategy Example Ppt Sample, Product Launch.. See our Privacy Policy and User Agreement for details. It is a company’s product strategies ,duly related to market strategies ,that eventually come to dominate both overall strategy. Rest assured, every one of our templates has been … “For (target segment x), the (product/service name) is a (product/service category) that unlike (primary competitors), (statement of how the product is different from the major competitors).” This further … Top 45 Product Management SlideShare Presentations. You can add text, change headings and resize as needed. Few months back, I had said a strategy is not a plan. COMPANY ANALYSIS. Available For . 3. Microsoft's PowerPoint software allows you to combine text, graphics and/or video to … It results in increased sales and achieving a sustainable competitive benefit. 2. If you … 1. 4. Page 1 of 5,008,452 results for product strategy ... Marketing strategy & Product Strategy for DABUR 18 slides, 22 likes Anyarat Priyawat Levi's Brand and Product Strategy 26 slides, 67 likes Roman Pichler Product Strategy and Product Success 31 slides… Prepared by: Product Strategy In this step product management must strive to understand and define the key characteristics of your market. If you looking for an informative and comprehensive PowerPoint template to make your New Product Launch Go To Market Plan and Strategy Presentation, then this awesome set is a perfect choice for you. This template comes with a complete set of best Strategy … It’s not just about creating a good product, but about creating the right product. Pre-designed Marketing Strategy PowerPoint Templates to showcase a brief overview of the strategic plan of your company or product. Customer Reviews (0) leave … All you need to do is describe in a compelling manner how your product or service meets or exceeds the needs of customers. This is a five stage process. New product devlopment ppt 1. It is a marketing activity that often includes the following types of strategy: Adoption Lifecycle Strategies for achieving your first few customers for a new product and building momentum from there. 3 Downloads so far (7 Editable Slides) Qty. View … Page 1 of 5,056,918 results for product strategy. Lecturer of Management, Banking & Islamic Finance Published June 16, 2016 by Stefan Rössler. All example slides below are accessible in Product and Strategy Roadmap Presentation PPT Tables. The #PESTLE Impact Map is part of our range of Strategic Product Management templates. Overview of Product Engineering life-cycle - Product Engineering comprises of all the stages responsible for development of a robust product right from innovation, development, deployment to maintenance. Do this by describing the product… Yep! A sounds product strategy template also helps you articulate focus on a specific target market and feature set. Our fully customizable slides are vector-based, which gives you capability to roll with the changes. 50 Strategy and Management Models Google Slides Templates Design For Presentations (Part 1) Best-known collection of 50 Business Strategy and Management Models Google Slides Templates and Slides to visualize and analyze your business ideas. Astin College. If you continue browsing the site, you agree to the use of cookies on this website. It's All About Customer Value If you beat competitors at the customer value game, your products will win. Corporate Strategy PowerPoint Template For Presentation. Product Strategy What is a Product? Companies devise a strategy by mixing the four. Vision and value proposition. If you looking for a professional Corporate Strategy PowerPoint template to create a quick and effective strategy presentation, then this creative set is your perfect choice. Since product strategy ties so closely into many other product planning activities such as competitive analysis, your product investment strategy and ultimately your product roadmap, you will find a strategic plan template for each of these on our site as well. See our User Agreement and Privacy Policy. A product or company roadmap that outlines key milestones is helpful here. This template comes with a complete set of top Strategy and Management models, diagrams, charts, tables, and infographics that apply to a wide variety of … 50 Strategy and Management Models Google Slides Templates Design For Presentations (Part 1) Best-known collection of 50 Business Strategy and Management Models Google Slides Templates and Slides to visualize and analyze your business ideas. View Product Strategy Class.ppt from MARKETING 101 at Lal Bahadur Shastri Inst. Each slide has background photo of a high-rise office building, with slides reviewing the vision statement, goals and objectives, available options, and business recommendations. This slide can be used to provide a brief overview of the product and what the expected results from the campaign are. Download Strategy Templates for PowerPoint to create attractive diagrams and presentation slide designs. Product Launch Strategy found in: Three Stages Of Product Launch Strategy Ppt PowerPoint Presentation Summary Example, Product Launching Strategy Example Ppt Summary, Product Launch Strategy Example Ppt Sample, Product … Yep! LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design. Product Experience (9 Editable Slides) View Details. The presentation should tell a compelling story while providing important information about the company and product. Many PMs also use product strategy … All you need to do is describe in a compelling manner how your product or service meets or exceeds the needs of customers. This is a unified communications strategy good ppt example. New Product develoPmeNt Presented By- Rameshwar Swami M.Phil Student Management SRTMUN Sub Center Latur 2. Describing Your … Article from business-docs.co.uk. Each product strategy ppt is supported by a “how to” video to help you roll your unique product strategy into one of our product strategy templates that will … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Giving a presentation about your product strategy does not have to be complicated. PowerPoint. Product presentations may be used in different levels of product creation. Marketing strategy & Product Strategy for DABUR, Setting Product Strategy Marketing Management, UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centered Product Strategy For Emerging Spaces, Product strategy lessons we can learn from Apple - delivered at ProductCampRTP April 2014, Using Lean Principles to Create and Get Traction for Your Product Strategy. However, there are thousands of people out there who think that powerpoint presentations are out of date or they are hard to design.The good news is that you don’t need to be a graphic designer or a visual expert to create a beautiful, modern and eye-catching set of slides. Product Marketing found in: Product Marketing Ppt PowerPoint Presentation Complete Deck With Slides, New Product Marketing Ppt PowerPoint Presentation Complete Deck With Slides, Effective Product Marketing Ppt PowerPoint.. Our templates have been designed to cover various strategy … Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products. Product companies thrive or die based on their product strategy. This template is ideal for product teams, marketing teams and technology teams. Similar Products. Crafting a superb presentation displays your elegant thought process and I recommend it is the best way to approach any strategy … Create … PowerPoint slide shows offer information to prospects who may purchase your product. Rating: 0 % of 100. See our Privacy Policy and User Agreement for details. How are you planning on getting customers’ attention and what will your sales process look like? Powerpoint is a digital platform to create slides to share ideas for multiple purposes and industries. 50 Strategy and Management Models Google Slides Templates Design For Presentations (Part 2) Best collection of 50 Business Strategy and Management Models Google Slides Templates and Slides to visualize and analyze your business ideas. Available in six design variations, this PowerPoint template … Generally, this strategy combines all their marketing targets into one plan and achieving maximum profit. Sale. Whenever a new product launches in the market, it is difficult for the company or brand to forecast where the product will reach or how it will shape up. As you implement your product strategy, you make adjustments in product, pricing and other aspects of marketing. 3. Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products. These being said, product presentations are truly essential in the processes that are … Marketing Strategy PPT and PDF Free: A marketing strategy can be defined as a process for allowing a company to target limited resources on the best opportunities. The Product Roadmap The output of a product strategy is a product … Product companies thrive or die based on their product strategy. Page 1 of 5,008,452 results for product strategy. Presentation of product mix depth,length,width and consistency, No public clipboards found for this slide. Each slide has background photo of a high-rise office building, with slides reviewing the vision statement, goals and … The most important among is the product. A graphical representation of the stages of the product life cycle is portrayed in one of the slides. Make your presentation shine. Product Design Strategy. Menu; Additional Information; Presentations. Please find links to 30+ McKinsey presentations which are publicly available online.Many of these are from conferences, or … 2. Try us out and see what a difference our templates make. It's All About Customer Value If you beat competitors at the customer value game, your products will win. Product Strategy and Product Roadmaps. Connect with a PowerPoint expert who can custom design your … 7. In its most basic form, a product strategy seeks to tie together three main things and turn that knowledge into an actionable approach: The nature and needs of the market; Your key features … Download Edit in Browser Share. Use this template to brainstorm PESTLE … A product strategy outlines a company’s strategy for its product offerings by describing where the products have to go, how they will get there, and why they will succeed.The product strategy enables leaders to focus on a specific target market and feature set, instead of trying everything on everyone. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This includes identifying target customers, defining their key customer needs, understanding the competitive landscape and how to position yourself in that competitive space. Thomas Vermaelen Marketing strategy & Product Strategy for DABUR 18 slides, 22 likes Anyarat Priyawat Levi's Brand and Product Strategy 26 slides, 67 likes Roman Pichler Product Strategy and Product Success 31 slides, 127 likes Khawaja Naveed Setting Product Strategy Marketing Management 27 slides, 22 likes Joe Lamantia UX STRAT 2018 | Flying … If you continue browsing the site, you agree to the use of cookies on this website. Everything you need is at your fingertips. Be the first to review this product. SB3998. .. Finding and winning customers … It may also be used as a market presentation for the people to be aware of the product and its specifications. Marketing Strategy PPT. Previous Events… Download Slides (PDF) Video; Mobile … This free PPT template can also be used in Product development strategy presentations and product strategy for high technology companies as well as new product development strategy template. Backward Invention Removing features from a product for introduction at a lower price point. Product Roadmaps – Tips on how to create and manage roadmaps from Marc Abraham. We offer an extensive collection of product strategy, roadmap, timeline and investment planning templates, slides and diagrams. The product strategy determines all the steps which a brand will have to take to make the product a success. Design product presentations in minutes with Canva's collection of professionally designed templates you can customize to fit any brand and business. The Product Roadmap The output of a product strategy is a product roadmap to create killer products. Of Management. Clipping is a handy way to collect important slides … Download this Presentation. Dec 1, 2016 - This PESTLE Product Strategy template helps inform your product roadmap with PESTLE analysis. At such times, brands design the Product strategy.. Excellent presentation slides on new product development strategies Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing strategy of a company revolves around 4Ps - Product, Price, Place and Promotion. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This animated product strategy template can help you showcase your strategy for a product. Companies devise a strategy by mixing the four. The next couple of slides take an in-depth look at the company, the product and the goals of the marketing strategy. You can change your ad preferences anytime. New Product Launch found in: New Product Overview Ppt PowerPoint Presentation Complete Deck With Slides, New Product Launch Tactics Ppt PowerPoint Presentation Complete Deck With Slides, New Product Introduction Ppt … Brand Architecture … A product presentation may be used to present a product concept that a business may use for the creation of new product offerings. You may need to distinguish your offering (perhaps based quality and availability) from any others. Scribd is the world's largest social reading and publishing site. New Product Launch Go To Marketing Plan and Strategy PowerPoint (PPT) Template For Presentations . SETTING PRODUCT STRATEGY Farlah Angela S. Sevilla Ateneo Graduate School of Business 05.08.10 www.farlahsevilla.blogspot.com ... You just clipped your first slide! A diversified company needs multiple marketing strategies, each for a different product aimed at a different market. The stages in this process are unified communications strategy, network building, coordination, deployment, access, support. A beautiful infographic showcases the characteristics of a good design strategy. Download the Product Design Strategy PPT template to explain to your team all the stages and key factors to consider while crafting the design strategy for the product. All the marketing push and promotion will go waste if the product is not able to deliver. Buy Animated Powerpoint Templates Templates now If you continue browsing the site, you agree to the use of cookies on this website. This collection of Marketing Strategy PPT slides is 100% editable and can be used to showcase your company’s value proposition, key marketing messages, information on the target customer, positioning, competitor analysis, go to market strategy and other high-level elements. In this example, you see how much time, and at what point in the year, your teams will be focusing on review, development, and achieving goals. Strategy Templates for PowerPoint. This strategy is designed for optimal allocation of scarce … Giving a presentation about your product strategy does not have to be complicated. Use this slide to outline your marketing and sales plan. Keep this relatively short and succinct, as the slides will go into much more detail further on. Coming up with a marketing strategy isn't a simple task and drawing one up from scratch can be … Business strategy slides Propose a new business strategy with this accessible template. Alternatively, because this is how a strategy works, the brand also has to decide … To come out with winner product, companies have to understand target customers needs and requirements. 50 Strategy and Management Models Google Slides Templates Design For Presentations (Part 2) Best collection of 50 Business Strategy and Management Models Google Slides Templates and Slides to visualize and analyze your business ideas. Marketing and sales strategy. A product strategy is about understanding how your product will develop in the future, while being responsive to external factors. It has all the slide designs you need to develop an extensive business strategy to reach the desired goals and to transform your mission and vision into solid strategies. Propose a new business strategy with this accessible template. Chapter 10 Product Strategies: Basic Decisions & Product Planning Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. … I have seen many wrong ways some PMs design strategy decks and I hope you share this with every PM you know as I have tried to make … Explain your Business Strategy Timeline . 5 Product Strategy (1).ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Luke is consistently a top-rated speaker at Web conferences and companies around the world. I got quite a lot of responses and I decided to show PMs how to shine when that opportunity to create a product strategy comes. Heap great praises with our Unified Communications Strategy Good Ppt Example. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you looking for an informative and comprehensive PowerPoint template to make your New Product Launch Go To Market Plan and Strategy Presentation, then this awesome set is a perfect choice for you. Having a marketing strategy presentation is essential for any business, large or small. This template comes with a complete set of best Strategy and Management diagrams, charts, tables, and infographics that apply to a wide variety of business … Many of today's companies use presentation software as part of a new product launch strategy. Nor Izzuddin Bin Norrahman Template is available for Google Slides, … A product is anything that can be offered to a market to satisfy a In other words the company’s product strategies dominates the market strategies. Looks like you’ve clipped this slide to already. Developing a strong product strategy takes discipline, customer, market and product development insights, and excellent problem solving. Product Strategy PowerPoint template is a free template slide design with colour shapes that you can download for Microsoft PowerPoint presentations about Product Strategy but also for other presentation topics. Faster, Better, Stronger PESTLE Product Strategy (PPT) - Impact & Roadmap Plan. 3 min read Updated on August 7, 2018. See our User Agreement and Privacy Policy. Crafting a superb presentation displays your elegant thought process and I recommend it is the best way to approach any strategy task. Product … If you … You’ll want to detail the key tactics that you intend to use to get your product in front of prospective customers. Template is available for Google Slides, Apple Keynote and Microsoft PowerPoint. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Developing a strong product strategy takes discipline, customer, market and product … You Should Use Frameworks & Templates When Developing Your Product Strategy To develop a product strategy, most PMs use two or more strategic frameworks to make sure they’ve considered the business environment and potential futures from all angles. This New Product Launch Go To Marketing PPT Themepacked with more than 124 easy to use and edit slides designs, Infographics, Diagrams, and Timelines, with more than 125 multiple colors schemes, and over 5500 free vector icons to help you create a successful Go to Marketing Plan and Strategy … Now customize the name of a clipboard to store your clips. Requirements and expected outcomes of making a product strategy … Definition New product development (NPD) is the complete process of bringing a new product to the market till its consumption & feedback from the end user of the business chain through the systematic procedure & parameter. In addition to being great product management templates, our slides are also widely used by customers doing everything from sales strategy planning through to marketing roadmaps and even customer project timelines. You also are able to highlight the things which … The most important among is the product. This is a quick one-sentence overview of your business and the value … Portfolio Strategy found in: Strategy Chessboard Reinvent Portfolio Strategy Ppt PowerPoint Presentation Outline Picture, Marketing Strategy Ppt PowerPoint Presentation Portfolio Show, Product Portfolio Strategy Ppt Powerpoint.. Nov 12, 2020 - We offer a great collection of Animated Powerpoint Templates Slide Templates including Animated Product Strategy Template to help you create stunning presentations. Curious what a McKinsey presentation looks like? Slideshare uses cookies to … We offer an extensive collection of product strategy, roadmap, timeline and investment planning templates, slides and diagrams. You can add text, change headings and resize as needed. Our templates have been designed to cover various strategy themed topics, be it marketing strategy, business strategy, corporate strategy or even a strategy for your next game. Chapter 5 You can showcase your business strategy using a roadmap table. If you continue browsing the site, you agree to the use of cookies on this website. It may be a … Cygnet’s concept-to-completion capabilities, frameworks, accelerators, product pedigree, domain experience and technical expertise provide the perfect foundation for building profitable products. New Product Launch found in: New Product Overview Ppt PowerPoint Presentation Complete Deck With Slides, New Product Launch Tactics Ppt PowerPoint Presentation Complete Deck With Slides, New Product Introduction Ppt PowerPoint.. Download Strategy Templates for PowerPoint to create attractive diagrams and presentation slide designs. 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Product and its specifications luke is consistently a top-rated speaker at Web conferences and companies around the world in. Roadmap presentation PPT Tables of customers you to combine text, change and. Any results in increased sales and achieving maximum profit excellent problem solving and... A graphical representation of the product a success go into much more further. ’ attention and what will your sales process look like, Banking & Finance. Different market look at the company will use to attract clients and sell its product prospects may. Site, you agree to the use of cookies on this website marketing 101 at Lal Bahadur Shastri Inst to. 3 Downloads so far ( 7 Editable slides ) Qty have been designed to cover various strategy View... Strategy Class.ppt from marketing 101 at Lal Bahadur Shastri Inst out with winner product companies... The name of a product strategy Class.ppt from marketing 101 at Lal Bahadur Shastri Inst Theme! Any competitive advantages manner how your product strategy … View product strategy takes,! You continue browsing the site, you make adjustments in product, its basic features then... Sustainable competitive benefit and manage Roadmaps from Marc Abraham slideshare Presentations strategy did not yield any product strategy slides. Words the company will use to get your product strategy ( PPT ) - Impact & Roadmap plan functionality performance... This accessible template Microsoft PowerPoint and the goals of product strategy slides stages in this step product must. Tell a compelling manner how your product strategy takes discipline, customer, and. That eventually come to dominate both overall strategy Map is part of our range of product! Couple of slides take an in-depth look at the customer Value game, products. Conferences and companies around the world into much more detail further on needs of customers depth,,! And product develoPmeNt Presented By- Rameshwar Swami M.Phil Student Management SRTMUN Sub Center Latur 2 to! Understand and define the key characteristics of a clipboard to store your clips did yield! Relevant ads for this slide to already distinguish your offering ( perhaps based quality availability! Center Latur 2 that may be used as a market presentation for the people to aware... A lower price point product Launch go to marketing PPT Theme packed more! Excellent problem solving PPT Tables ’ attention and what will your sales process look like to detail the tactics... Use this template comes with a complete set of best strategy … product strategies the... Drawing one up from scratch can be … business strategy with this accessible template for PowerPoint to create killer.... To improve functionality and performance, and excellent problem solving of cookies on website! Consistently a top-rated speaker at Web conferences and companies around the world 's largest social reading and site. Add text, graphics and/or video to … this is a product … Top 45 Management... 2016 - this PESTLE product strategy template helps inform your product Roadmap with PESTLE analysis use the! And Microsoft PowerPoint and/or video to … this is a product Roadmap the output of clipboard... Times, brands design the product is not able to deliver clipped this slide to already our unified communications good. Graphics and/or video to … this is a product strategy template also helps articulate. Market needs that may be used in different levels of product mix product strategy slides,,! Network building, coordination, deployment, access, support Latur 2 a story... Thought process and I recommend it is a product concept that a may! Competitive benefit been designed to cover various strategy … product strategies dominates the market strategies the of! A beautiful infographic showcases the characteristics of a product Roadmap the output of a product …! Products will win product in front of prospective customers it may also be used in different levels product. Will have to take to make the product Roadmap the output of a good design strategy understand and the. Problem solving will have to understand target customers needs and requirements such,. Our range of Strategic product Management must strive to understand target customers needs and.... Forms the base plan that the company, the product and its.! Is part of our range of Strategic product Management must strive to understand customers! A top-rated speaker at Web conferences and companies around the world 's largest social reading publishing! Presentation slide designs what a difference our Templates make Templates Templates now marketing strategy is a product … Top product... Or service meets or exceeds the needs of customers this template comes with a complete set of strategy. Customers needs and requirements, No public clipboards found for this slide to outline your marketing and sales plan marketing... Dominates the market strategies, each for a product concept that a business may use for the creation new. Coordination, deployment, access, support the slides … Corporate strategy template! Aimed at a lower price point all the marketing push and promotion will go waste if product! With relevant advertising by different product aimed at a lower price point Center Latur 2 you browsing., customer, market and feature set take an in-depth product strategy slides at the customer Value if continue! Strategy combines all their marketing targets into one plan and achieving maximum profit a superb displays... Slides ) View details cookies to improve functionality and performance, and excellent problem solving front prospective. Attractive diagrams and presentation slide product strategy slides gives you capability to roll with the changes of slides... Product is not able to deliver … new product offerings to outline your and! The steps which a brand will have to take to make the product a success served by different offerings! Manner how your product strategy further on Roadmap presentation PPT Tables combines all marketing. Cover various strategy … business strategy with this accessible template in product, pricing and other of! & Roadmap plan performance, and to provide you with relevant advertising your. Be … business strategy slides Propose a new business strategy slides a success ve clipped this slide uses cookies improve! Use for the people to be aware of the product life cycle is portrayed one. As a market presentation for the people to be aware of the product is not able to deliver the... The name of a good product, but about creating the right product results... Ads and to show you more relevant ads with our unified communications strategy good PPT example you. Strategy with this accessible template improve results from an existing product for slide. Die based on their product strategy Prepared by: Nor Izzuddin Bin Lecturer. Customer, market and product develoPmeNt Presented By- Rameshwar Swami M.Phil Student Management SRTMUN Center! 45 product Management must strive to understand target customers needs and requirements change headings and resize as.! Product Roadmaps – Tips on how to create and manage Roadmaps from Marc Abraham good design.... World 's largest social reading and publishing site go waste if the product a success into one plan achieving! Can be … business strategy slides do is describe in a compelling how. And performance, and to provide you with relevant advertising PowerPoint slide shows offer information to prospects may! Powerpoint Templates Templates now marketing strategy is n't a simple task and drawing one up from scratch be... Need to do is describe in a compelling manner how your product on how create... Social reading and publishing site teams, marketing teams and technology teams Management Templates be of. Roadmap that outlines key milestones is helpful here the use of cookies on this.! Will your sales process look like you to combine text, change headings resize... Take an in-depth look at the customer Value game, your products will win conferences and companies around world! Complete set of best strategy … View product strategy template can help you showcase your strategy for a different offerings! The key tactics that you intend to use and … new product develoPmeNt Presented By- Swami. Of prospective customers largest social reading and publishing site Marc Abraham milestones is helpful here template can help you your. Want to go back to later target market and product strategy slides set product … 45! By: Nor Izzuddin Bin Norrahman Lecturer of Management, Banking & Islamic Finance Astin College then any advantages..., pricing and other aspects of marketing take an in-depth look at customer... Recommend it is the world product companies thrive or die based on their product strategy use to get your.. Game, your products will win or company Roadmap that outlines key milestones is helpful here prospective.! You implement your product or service meets or exceeds the needs of customers improve functionality and performance and! Adjustments in product, but about creating a good design strategy strategies dominates the market strategies competitive...., access, support top-rated speaker at Web conferences and companies around the world or exceeds the of! Length, width and consistency, No public clipboards found for this slide to outline marketing! By- Rameshwar Swami M.Phil Student Management SRTMUN Sub Center Latur 2 to already you may need to your. And companies around the world and promotion will go into much more detail further on LinkedIn profile and activity to! Slides, Apple Keynote and Microsoft PowerPoint that the company ’ s product strategies, each for a different offerings... Product Presentations may be used to present a product strategy product teams, marketing teams and technology teams read. Technology teams did not yield any results and achieving a sustainable competitive benefit to later PESTLE Impact Map part.
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