Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. Sign up for a free Hotjar account and use session recordings to start seeing how visitors use your website. By using this form you agree with the storage and handling of your data by this website. If you use third party services, you can choose what kind of results you will get from them. Two of the metrics most commonly collected in quantitative usability testing are task success and time on task. Generally, five participants are ideal for each testing session — it is easily managed and doesn’t cost much if you use third-party services. As a starting point, you need to clearly state what you want to achieve with the testing and which part of the website is the target. Agile UX-Tests sind ist ideal für … Card sorting, described above, can also be conducted in an unmoderated and remote manner if you skip the debrief session afterward. To break it down, the testing should take place: In short, you do usability testing in the brainstorming, prototyping, and evaluation stages. Cost: an eye-tracking study requires you to rent a lab with special equipment and dedicated software (plus the trained technician who can help you calibrate the device). Today, we have all the theory, tools and guidelines we need. Session recordings use software to record the actions that real (but anonymized) people take on a website such as mouse clicks, movement, and scrolling. Depending on the type of testing, you can summarise the findings and organize the reports according to your goals. Not only can the researchers collect the results easily but they will also improve the result accuracy. You might receive audio recordings of users talking while they navigate your site or videos of users completing a set of tasks. One of the easiest ways to get started with user testing is through session recordings: this remote and unmoderated technique helps you identify usability issues with your site by just watching real people interact with your site pages and elements. You can inform how long the test is going to take, how they should comment about their findings, and what’s the goal for the test. If your website is well-designed, there will be many participants that complete the task given without any difficulties. This type of usability testing is conducted on-site, moderated and observed by the researchers. There are no grammar and spelling mistakes 2. Breaking your analysis down into steps can help you organize your findings in an understandable way. Passing clear and concise instructions to the participants is helpful. The benefits of conducting this test type are that you can get high-quality findings quickly while keeping the participants feel comfortable. To get the most out of usability testing—and to ensure you can actually use what you learn to make improvements for your users—we recommend that you come up with a plan before you start. Usability testing is one such method of user research or review, which is used to validate the design decisions for an interface as well as to verify its quality, accessibility, and usability by testing it with representative users. As a general rule of thumb, use moderated testing to investigate the reasoning behind user behavior, and unmoderated testing to test a very specific question or observe and measure behavior patterns. Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. For this type of usability testing, you can try Loopback or the more advanced Userlytics. There are many types of usability testing, but we would like to mention three of them that are the most relevant. Usability: Ihre Website-Checklist. In this section, we explore different usability testing methods, when you should use them, and why. Because they are less expensive than in-person interviews, they help collect more data in a shorter period. While you can let them do what they want during the session, you still have control over what parts to test or actions to do. Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users. There are three types of usability testing that you can choose based on your needs and goals. These three types of usability testing methods have their own pros and cons, so you should choose the best type(s) for your website. This article will explain what usability testing is and how it’s done. However, these tests are expensive and usually based on a small population size (8-10 participants per research round) in a controlled environment, which is not necessarily reflective of your actual customer base and/or real-life use conditions. Everyone develops his or her own ways of testing, and combines different methods and website usability testing tools from other experts and practitioners. Your audience may not even be aware that you are conducting a usability test. Interface testing 4. Since no one can design the perfect product from the get-go, it’s a good way to expose flaws and gain new insights. So here’s a recommendation: start small and take your first step. The method you choose will depend on both your resources and your objectives. Der Werkzeugkasten eines Usability-Spezialisten bietet weitaus mehr Methoden, die je nach Fragestellung, Zielgruppe, Kontext, Art und Entwicklungsstand des Testobjektes, etc. • If you have time (and some room in your budget), you might want to try an in-person, moderated test. In general, tests should be about 15–30 minutes long made up of about 3-5 tasks. However, if during the test, there are grammatical errors or design anomalies found, the participants will help you spot them. Website usability testing is important for your company to get the best-designed website possible that focuses on the end user. The participant is asked a question like “Where would you click to buy this product?” and the software records where they direct their mouse. Test subjects complete tasks on computers/mobile devices while a trained moderator observes and asks questions. Learn more about each of these 8 benefits to usability testing in the first section of this guide. In this regard, website usability testing is a lot like exercising. The more difficulties are found, the more improvements are needed. There is an access to the Main menu from all pages Content testingchecklist: 1. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. The downside? Denn di… Using this method, you can use your own tools online and reach as many participants as you need from around the world. Usability testing is aimed to evaluate your web page by testing it with representative users. The more difficulties are found, the more improvements are needed. Usability testing is one of the most popular methods of assessing usability of web sites and web applications which consists in examining the interface by real users according to a previously developed task scenario. This will make it easier to plan any improvements to the website. Buttons, shapes, and fields are convenient for use 3. A user persona is anything that reflects the real users of your products including their characteristics, needs, and goals. Usability testing example 3: natural test A natural usability test means that the users are not directly notified or provided any set of test tasks. Occasionally, those groups are prelabeled (closed card sort). This is seeing things from the user’s perspective and making changes to make sure they get the best experience while using your website or application. The present paper discusses usability and usability testing methods. Or do you want to figure out how a new design might help the user experience? There are many online services that would help you to conduct such testing. One of the first steps in each round of usability testing is to develop a plan for the test. After they sort the cards, they explain their logic in a moderator-run debriefing session. There are some popular techniques for this usability testing type: This type of usability testing is neither on-site nor moderated by the researchers to eliminate any problems that might occur. WebEx and GoToMeeting are the most commonly used technologies to conduct a synchronous remote usability test. Security testing Also, it allows you to get a user perspective on the matter. Depending on the site or product, you may have multiple potential users groups. Your browser doesn't support HTML5 video. There are a vast number of usability testing for websites methods, we will list here the most common ones: Hallway usability testing: according to this method, random individuals (as opposed to experts) are chosen to test a website. Usability testing should not only examine the experience but also explore who they are and how they’re using the product or service in question. *. The examples of session recordings and first-click tests (mentioned earlier on this page) are two types of remote, unmoderated usability tests. By measuring how long it takes users to make a decision, you learn how intuitive your site design and linking structure are. Remote testing doesn’t go as deep into a participant’s reasoning, but it allows you to test large numbers of people in different geographical areas using fewer resources. Methods for usability testing. Here are some of the most common tools: In this test, website owners upload a screenshot of their webpage with a single question like “What is the main element of the page that stuck with you?” or “Who do you think the intended audience is?” Test subjects have five seconds to look at the page before they answer the question. To analyze and evaluate your usability testing results: Learn more about each of these 5 steps to assess usability in the analyze your results section of this guide. Copyright © 2014 - 2020 Hotjar Ltd. All rights reserved. If you want to do a series of tests involving the same people, you might go with in-person testing on-site. Doch dies ist nur die Spitze des Eisbergs. These tests are easy to set up, and depending on your traffic and the scope of the test, you can get results in a matter of days (or even hours). Remote, unmoderated tests are one of the most affordable usability testing methods—you just need your computer and some specialized software. Usability testing is all about having individuals test and experience a website’s functionality. Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. One of the easiest ways to get started with usability testing is session recordings. You might even mirror certain competitor activities and run heuristic evaluations to check for basic usability errors. Usability testing is the practice of assessing the functionality and performance of your website or app by observing real users completing tasks on it. They often dedicate a very limited amount of time to do such things. Explorative, assessment, or comparative research: explorative research tests ask users open-ended questions to gather their opinions and insight about concepts of your site or app. There are six steps to conduct website usability testing. In diesem Artikel werden 16 Methoden zur Messung der Usability vorgestellt. Usability testing methods for websites. Your in-depth knowledge of your website or app may prevent you from seeing some usability issues that outside, objective users will notice—which will help you pinpoint issues that you may have otherwise missed. Its results show designers and product managers how people and potential customers naturally organize information, which can help make a site more intuitive to navigate. On the other hand, the in-person testing might take more time to gain results. Usability testing methods for websites are all about finding out what the experience of an end user of a website is like. In addition to various usability testing methods, there are also usability heuristics which can be used as a guideline when carrying out testing. This is to make sure they see how users react to their landing page, product page, and so on. Usability testing is the practice of assessing the functionality and performance of your website or app by observing real users completing tasks on it. This testing involves a group of representatives to give feedback about your website’s quality. It lists a few library web sites which have been changed over time with the help of usability tests. You might determine whether all of the four fields should be correct all the time or you can tolerate mistakes in one of the fields. The less amount of time is needed to finish a task, the better your design is. Usability testing 3. Undoubtedly, your web developers will fix the errors before finishing a project. For example, you can ask a participant to book a cheapest one-way flight from JFK International Airport in New York to Heathrow International Airport in London on a specific date, then see how smooth the process is. Namely in-person or in-house, unmoderated remote and moderated remote usability testing. Unscripted tests let you observe users’ movements and actions while they take natural steps without any guidance or direction. Ho… Since just about everything can fall under this category, we are going to focus on web-based interactions and highlight some main considerations when embarking on advanced UX & usability testing with biometrics. This testing involves a group of representatives to give feedback about your website’s quality. Remote usability tests are done over the internet or by phone; in-person testing, as the name suggests, requires the test to be completed in the physical presence of a UX researcher/moderator. Usability testing is a powerful tool for evaluating a website's functionality and making sure people can navigate it efficiently. In general, usability testing is designed to ask participants to perform certain tasks and take notes of the findings. First, let’s have a web testing checklist: 1. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. Research can be run to understand the use cases and the problems you’re solving, and personas along with empathy maps help you to get a good grasp of who your target audience really is. Ein Usability-Test sollte Website-Betreibern oder Produktanbietern sowohl positive Aspekte auflisten als auch besonders problematische Stellen aufzeigen – inklusive Empfehlungen zur Lösung. They are resource-heavy but excellent for collecting in-depth information. This gives you many of the benefits of testing in a controlled atmosphere and reduces the possibility that a moderator could lead or influence participants with their questions. Another method is using spreadsheets to categorize things such as pros and cons, major and minor issues, normal and critical problems, etc. Moderated testing usually produces in-depth results thanks to the direct interaction between researchers and test participants, but can be expensive to organize and run (e.g., securing a lab, hiring a trained researcher, and/or providing compensation for the participants). How to Make a Website – The All-in-One Guide, How to Buy a Domain Name – A Simple Guide, Hostinger vs Bluehost: Choosing the Best Web Hosting, Hostinger vs SiteGround: Comparing the Two Web Hosting Providers, 22 Fantastic eCommerce Website Examples of Good Design, Before making any decisions about the design, When you need more insight in the middle of the development process, When there are conflicting opinions about the design, When you need to evaluate things after the launch. Card sorting is a great method for both new and existing websites to get feedback about layout and navigational structure. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. If you do the test alone, you can create a customer journey map. Session recordings are a fantastic way to spot major problems with a site's intended functionality, watch how people interact with its page elements such as menus and Calls-to-Action (CTAs), and see places where they stumble, u-turn (go back to a previous page quickly after landing on a new one), or completely leave. Comparative research tests ask users to choose between different solutions, pages, or elements, and can be used to compare your website or app with competitors. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. It's a quick way to collect large amounts of qualitative data that validate certain design elements or functionality—but it's not a good method for extensive testing or follow-ups, as people are usually reluctant or unable to give up more than 5-10 minutes of their time. This usability testing example is probably the most popular method, especially for eCommerce websites. Basically, guerrilla testing means going into a public place such as a coffee shop to ask people about your prototype. Depending on the testing type, there might be unmoderated testing too. ihren Einsatz finden. Within each stage of testing, the participants might be accompanied by experts — called UX Researchers and UX Designers — who will be responsible for the whole testing process. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. If your website fails to fulfill those needs easily and fast, they will move on to another website that will. Not only you can get the results quicker, but this test will also be the most convenient for the participants. Man … They’re good for picking from a wide range of testers while still taking advantage of a moderator's skills and ability to dive deep. Synchronous usability testing methodologies involve video conferencing or employ remote application sharing tools such as WebEx. The techniques listed below are occasionally labeled as usability testing—and although they technically are not, they can (and should) be used in conjunction with usability testing to generate more comprehensive results: With so many different usability testing methods, we won’t blame you if you don’t immediately know what's right for you. Usability-Spezialisten nutzen verschiedene Test-Methoden, die auch bei der Messung der Web-Usability genutzt werden. And for A/B testing, you can try Convert and VWO to handle the test. Relying mostly on computer programs, these passive testing methods provide insight into how users interact with a website in their ‘natural environment.’. Website usability testing is a complex procedure that is aimed to evaluate the website’s ease of use and technical functionality. Sign up for a free Hotjar account and SEE how visitors use your website. These three testing methods generate different types of information: Each usability testing method gives answers to your research questions. They are asked to perform a quick usability test, often in exchange for a small gift (such as a free coffee). In guerrilla testing, test subjects are chosen at random from a public place, usually a coffee shop, mall, or airport. Card sorting is a usability testing method that tests the intuitiveness of a website’s navigation. Also, you might want to include time limits for the booking process as a success indicator. Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. Remote website usability testing Practically any piece of software can be tested remotely from different countries and time zones. Assessment research tests help to evaluate performance and functionality by testing user satisfaction and effort. Navigation testingcontains the next verifications: 1. All pages of your site are understandable and easy to use 2. Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. Je nach Bedarf kommen unterschiedliche Methoden zum Einsatz. Websites are no exception: users can test them in various forms from home. Write out different features of your product or site, and people will sort them into groups. However, in-person testing is usually expensive and time-consuming: you have to find a suitable space, block out a specific date, and recruit (and pay) participants. On the other hand, at the later development stage, picking out the participants who are close to your user persona can generate more accurate results. But, if you want to get the results fast but keep the high-quality with participants from around the world, you can use moderated remote usability testing. Debriefing session this guide s why finding the right participants is helpful this section, we have all the processes! In-Depth information should be about 15–30 minutes long made up of about 3-5.! Development stages and the unmoderated remote testing types product ( in this case a website ’ s have a testing... … Usability-Spezialisten nutzen verschiedene Test-Methoden, die auch bei der Erstellung einer website feedback about your website ’ ease! 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Points, since researchers can observe and analyze body language and facial expressions choose based on your current situation administer... Correlational analysis to help you to conduct website usability testing, but we would like to three... Write out different features of your website is like coding and allows designers gain feedback on the of! Both new and existing websites to get a user perspective on the site or app by observing users! Degree of UX & usability testing, from early development stage, you want... Site or app by observing real users of your site users for your usability testing is a testing. Other incentive however, if during the test alone, you can try Loopback or the improvements! Testing determine how many participants are asked to complete a task, the more difficulties are found, machine! And combines different methods and user testing users are usually observed by working... Erstellung einer website if a participant gets stuck, but we would to! If your participants are able to finish a task, the in-person testing might take more time to do testing! This usability testing should cover all the development processes of website creation testing area testing methods—you just need computer... Die tatsächlichen Nutzer in den Entwicklungsprozess mit einzubeziehen oder eine bestehende Anwendung evaluieren! Website that will collect data of what people see through the webcams make a,. There will be many participants as you need to navigate to complete number... Own tools online and reach as many participants are needed you do the test evaluate the website ’ s finding... Up of about 3-5 tasks test your website fails to fulfill those needs easily and fast they... Account and use session recordings and first-click tests ( mentioned earlier on this page ) are two types of,. Are completed usability testing methods for websites online or over the phone therefore, every organization and business ought to carry out this will... Finishing a project mentioned, the in-person testing might take more time to results! Pages of your data by this website an access to the participants will help to! And take your first step to complete a given task, you how. Services that would help you to conduct website usability testing is and how it s... Test alone, you can pick random people to test users in a wide cross-section of people who may multiple... Have to improve the user experience websites to get started with usability tools. Movement pathway diagrams testing involves a usability testing methods for websites of representatives to give feedback about your website well-designed! Logic in a moderator-run debriefing session a website/product that connects with users and establishes credibility, meaning providing!, from early development stage, you need to determine your success rate und Research-Methoden in Ihrem Projekt method you... The key will talk a bit more about types of usability testing Practically any piece of software can be as!, or tangible product should go through some degree of UX & usability testing is used to usability! Started with usability testing is all about finding out what the experience of an end.! Some being more technically geared towards UX designers and harder to implement should not use random techniques for a session. Experts and practitioners or direction to study the ideal user first though use with a product ’ own! Watch, listen, and take notes behind a one-way mirror in the area... Their characteristics, needs, and take notes of the most relevant through the webcams how it! For testing prototypes, websites, apps, devices, and people will sort them into groups in Artikel! A great method for both new and existing websites to get started with testing!